Recent studies show that nearly 70% of Americans regularly shop online. If you want to reach customers, you must have an effective online presence.

Part of building an effective website is staying on top of website design trends. Staying up to date makes your website more user-friendly and creates a better overall user experience. By contrast, a website that isn’t up to date can be a turnoff to customers and can send them running to your competition.

Want to build a website that will build engagement? Here are the top website design trends to look out for in 2018.

Mobile Friendliness

Studies show that more than half of all online searches are now performed from a mobile device. This means that, if your website isn’t mobile optimized, you are potentially losing out on a significant amount of traffic.

In 2018, making websites mobile friendly will be more important than ever. This will ensure that prospective customers can browse your site no matter where they are.

Simple Navigation

When users come to your site, it should be easy for them to find what they need quickly. Don’t make customers work so they can spend money at your online store!

Highlight your most popular items clearly on your home page. Also, consider creating multiple paths that take users to specific products or pages, based on different logical steps users might take to find those pages.

Clean Layouts

When it comes to building aesthetically pleasing websites, less is more. Your website should make good use of white space and should use a palette of three to four colors. This will create a clean look that will make it easier for users to find what they need on the page.

Also, make sure to use typography that is clear and easy to read. Be careful that the fonts you use are legible on top of the background as well.

Chatbots

With the popularity of texting and social media as primary forms of communications, many users are reluctant to pick up a phone to call someone if they need assistance. This is why a chatbot can be a great way to serve customers. Depending on your website’s needs, your chatbot can be powered by artificial intelligence or by an actual customer service representative.

Security

Data breaches are a huge problem for businesses of every size. Even giants like Target have struggled to protect customer data.

Customers will not feel comfortable entering their credit card information and making an online purchase if your website does not look secure. Taking steps to make your site more secure can be a great way to inspire customer confidence.

Put Website Design Trends to Work Today

With these trends in mind, you’ll be able to build a dynamic website that excites customers about your business.

That said, building a beautiful website is only half to battle. To make sure you reach your target customers, you also need to optimize your content. Contact us today for a free quote for search engine optimization services for your site.