In today’s online world, it’s hard to believe that almost half of all small businesses still don’t have a company website. Still others have poorly-designed sites that may be doing them more harm than good.
Quality website design can help your business stand out from the crowd and take your marketing efforts to the next level.
Whether you create your own website or hire a professional web design service, you should understand the basic principles of aesthetically pleasing website design.
The following four tips will help you get started.
Color Scheme
Color psychology is the study of how the presence of various colors evokes emotional responses in humans. The colors you incorporate into your website can influence viewer’s perception of your business. For example, shades of red command attention while green and blue hues evoke a feeling of calm.
The use of color can direct focal points and draw attention to certain areas of your site. The color and size of your fonts can also influence the way the content is perceived. This is a key element of quality website design.
Striking Images
The perfect image can do a world of wonders for your website. Strong imagery, whether photography or graphics, can create visual stimulation and capture user attention.
However, the wrong picture or graphic is a waste of space at best, and an unwelcome distraction at worst.
The imagery you select should be relevant to your message, add value, and appeal to your audience. Avoid using amateur images that can make your site, and your business, look cheap.
White-Space Balance
Proper use of white space essentially gives your website some breathing room. Quality website design professionals understand just how critical this is.
Try to keep things symmetrical and don’t oversaturate your site with information. Taking advantage of open space allows viewers to focus on what’s truly important.
Responsive Design
Quality website design means nothing if your web pages don’t download properly. Investing in a responsive design process ensures that your site can be viewed on tablets and mobile devices as well as standard desktop computers.
Note that responsive design is different from a mobile-friendly website, which may perform poorly on higher-resolution machines. A site that adapts easily to any screen size brings many benefits including:
- Increased mobile traffic
- Lower maintenance costs
- Seamless user experience
- Improved search engine optimization (SEO)
Since the whole purpose of a business website is to attract visitors, the best sites are optimized and easy to use. Follow these tips and you’ll find that your site improves your brand identity, creates financial value, and helps you stand out from the competition.
Need Help with Quality Website Design?
Not all business owners have the time, knowledge, or expertise to handle their own website design. Don’t let that stop you from making this critical investment in your business.
Contact us to learn how our website design team can help take your company’s marketing efforts to the next level.
