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We’ve talked about using SMM services to boost your small business in the past. Today’s post, however, is for those of you who still aren’t convinced that social media marketing is worth your time.
We don’t want to waste too much time with exposition. That said, we’re going to jump right into things. We really want you to get hip to the wonder that is social media marketing.
Here are 4 reasons that your business needs to use social media marketing services:
Capitalize On Current Trends
Remember the Ice Bucket Challenge? How about the Mannequin Challenge? Both challenges rose to fame partly because of platforms such as Facebook and Twitter.
Businesses and public figures jumped on the opportunity to capitalize on these trends. Had they not been on Facebook or Twitter, they might have missed that opportunity.
Those challenges have since faded into obscurity. Even so, there will always be trends that businesses can take advantage of.
Facebook Live, for example, has become rather trendy over the last year or so. Several businesses have already found ways to use it to their advantage, and so should you.
Customers Like Authenticity
Believe it or not, a segment of the population craves authenticity. That segment is young and will certainly influence the future of marketing.
Fortunately, SMM services allow businesses to brand themselves authentically and make a profit. Spontaneous selfies and Facebook Live, for instance, epitomize authenticity.
Just remember that simply using social media doesn’t amount to being authentic.
Having trouble presenting yourself as authentic? Take HuffPost contributor Matthew Tyson’s advice. Prioritize communication, transparency, and relevance.
Most importantly?
As Tyson puts it, “Prove that you’re more concerned with providing something of value instead of trying to make a quick buck.”
A Direct Line of Communication
President Donald John Trump has recently become controversy incarnate.
One of the biggest controversies surrounding the new President of the United States?
His use of Twitter as a direct line of communication with his supporters.
Many of his detractors have taken issue with his use of the social media platform. We can’t deny, however, that his approach appeals to his supporters.
Even Twitter CEO Jack Dorsey had to give the President his props.
So what can you learn from Mr. President?
Simply put, your followers appreciate having a direct line of communication with you. That said, don’t deny them the opportunity to communicate with you more directly.
SMM Services Enhance SEO
All things on the net seem to come back around to search engine optimization these days.
And for good reason.
As it turns out, SMM services boost SEO.
Forbes contributor Jason DeMers lists just a few of the ways in which social media can complement your SEO strategy.
According to DeMers, using social media allows you to grow your number of followers and optimize your posts for searches. He also writes that social media use encourages “external inbound links.”
The short version of DeMers’s lesson?
Optimizing your SEO strategy becomes a tad bit easier if you use social media. Who doesn’t like easy?
Conclusion
So are you sold on SMM services yet? If you ask us, there is little reason not to be.
Having said as much, go forth and Tweet and update your Facebook status. We’ll be eagerly awaiting those updates.
Clueless about how to use social media to boost your business’s performance?
Contact us today and get your free quote. We’ll get back to you quick and in a hurry.
