You already know that it’s important to have a fast, beautiful website. But did you know that it’s important to keep up with web design trends? After all, what looks great one moment looks outdated the next.

With new trends popping up virtually every day, you’ll need to keep your finger on the pulse of the web if you want to stay current. One of the best ways of doing so is by learning from the past.

Prepare for 2018 by learning about the best web design trends of 2017.

Here are the four biggest trends we think are worth mentioning.

1. Parallax Scrolling

It can be tough to choose which bits of information to convey on your homepage. There’s so much info to cram in that it can be all too easy to overwhelm your visitors.

That’s where parallax scrolling comes in.

We talk a lot about the process of flow in web design, or how seamless a site should operate. Your homepage should operate like a river or ocean. As users float along, they’re getting valuable bits of information.

If broken up in a way that doesn’t quite fit, smooth sailing can quickly turn into a tumultuous tsunami of info, beating the user down with unnecessary or irrelevant info.

Parallax scrolling is a great way of making sure that doesn’t happen. It breaks up the info and lets the user experience it at his or her own pace.

2. Cinemagraphs

A picture is worth 1,000 words, as they say. So a picture accompanied by text must be worth quite a bit more.

Cinemagraphs are a fun new way of adding some flair to your website. Think of them as GIFs for web design. They’re looped in your background to catch the user’s eye, then you can hit them with your great copy!

Best of all, this is a trend you can incorporate for free. There are several sites that allow users to download royalty free cinemagraphs.

3. Minimalism

Minimalism isn’t new, but it isn’t going anywhere. There’s something to be said for a site with an understated design that lets the content do the talking.

Sometimes, a flashy website just doesn’t make sense. Take away all of the busyness of gradients and geometric designs and leave your users with a calmer, cooler web experience.

Simple color schemes and larger, bolder text is a great way to get your point across without worrying about elaborate designs.

As they say, sometimes less is more.

4. Interactive Content

Our list of web design trends wouldn’t be complete without mentioning interactive content. Forbes mentions that 2018 is going to be the year of interactive content, so get a head start by making your site more interactive.

First, incorporate more video into your site. Users love watching videos, especially if they convey the same information as text.

Other ways to encourage interaction is to include adding social media buttons and encouraging user feedback.

Final Thoughts on Web Design Trends of 2017

To conclude, 2017 has been a great year for innovation in web design, and 2018 is looking just as strong.

If you want to get your site up to date and looking professional, get in touch. Contact us today to see how you can get a free quote and make your site pop!