Are you trying to break into search engine marketing but still unsure how to use and what to do?

Check out our guide for some of the best and most user-friendly SEM tools you can use to boost your marketing efforts and make your life easier!

1) Google Keyword Planner

Google Keyword Planner is inarguably one of the best, most valuable and free SEM tool you’ll ever find.

Search engine marketing has become a kind of science lately, but in the end it all boils down to discovering new keywords and positioning your site effectively. With Keyword Planner you can search words and phrases that are relevant to your website and your offerings.

Thanks to Google’s algorithms, you get to find the best ones for your business and implement them across a suite of other Google services, including AdWords and Google Analytics.

Google allows you to estimate keyword bids and create campaigns with ease by building and saving plans. This allows you to quickly replicate a successful campaign, or share plans with your market specialists.

2) SEMrush

Versatile, clever and very powerful, SEMrush is one of the best SEM tools. It offers a range of analytics, including:

• Keyword
• Gap
• Domain

Additionally, SEMrush gives you a number of lead generation tools and offers useful SEO content templates to develop optimized content. The platform is free up to a limited time to uses, but the subscription plans are reasonably priced.

SEMrush can work in tandem with Google Keyword Planner for synergistic goodness!

3) SEO SpyGlass

With more than half a million active users, SEO SpyGlass is one of the best “spy” SEM tools that allows you to compare backlinks and monitor what your competitors are doing.

You can identify and compare backlinks based on your keywords, and then analyze them with link-building patterns. Some patterns might be lowering your rankings, while others will help them go up.

SEO SpyGlass is easy to use and gives you several reporting tools to export and analyze your data. The tool’s task automation feature allows you to set up the processes once and let it do its thing again and again with minimal input from you.

4) KeywordSpy

KeywordSpy is available virtually everywhere in the world and offers 3 different account types according to your needs:

• Research account
• Tracking account
• Professional account

The research account allows you to examine PPC data, including ads and keywords statistics. Tracking focuses more on analytics, while a professional account offers all the bells and whistles at a bargain price.

5) Soovle

Soovle is a “white hat” tool that scans numerous providers and compiles search suggestions from the most popular searches.

Cleverly designed and light to use, Soovle goes through all search engines and does a tremendous amount of legwork on your behalf with a single click.

Taking it to the Next Level With SEM Tools

Finally, if the above seem too daunting, remember that you don’t have to face the challenging and competitive world of SEM alone.

Need a bespoke search engine marketing solution to boost your traffic and online sales?

Contact Red Box SEM for a free quote, and get ready to take your SEM to the next level!