When did you last revise your company SEO strategy? If you can’t remember off-hand, chances are you’re already falling behind.
Did you know Google uses over 200+ ranking factors? They’re also known to make frequent changes to their algorithms, without telling marketing professionals. SEO is ever-evolving, so unless you can keep on top of the latest Singapore SEO trends, you’ll never get the traffic you deserve.
Read on to find out 5 of the latest SEO trends that will keep you ahead of the competition…
1. Voice Search
According to Google’s CEO, 1 in 5 search queries made from mobile devices is via voice search. In fact, ComScore is predicting that 50% of consumers will be using it by the year 2020.
With this in mind, build your Singapore SEO strategy around natural sounding long-tail keywords. Neglecting conversational language will hurt rankings, as text-based searches start to fade out.
We also suggest you analyze your search traffic to look at consumer phrasing and word choice. This gives valuable context on consumer intent and helps you understand their position in the buy-cycle.
2. Visual Search
The most prominent technology players are investing heavily in visual search engines. This makes sense when you consider that 91% of buyers prefer visual content over text-based media.
Visual search engines work via a combination of schema markup and image recognition. Image optimization is still necessary, but not enough.
Implement schema markup and then test with a data tool, such as the free one offered by Google.
3. Accelerated Mobile Pages (AMPs)
Accelerated Mobile Pages provide dramatically faster load times for the majority of users. As most users abandon websites with 3+ second loading times, the benefit to user experience is clear.
But AMPs can also help you perfect your SEO. Incorporating AMPs is rewarded by Google in the form of increased visibility, i.e., higher rankings.
Google is now also using the mobile version of website content to dictate ranking position. This mobile-first indexing means non-optimised web pages will be at a significant disadvantage in the future.
4. AI Chatbots
The future is here. AI chatbots are now able to provide digital customer support.
By doing so, they can enhance SEO.
When conversing with people online, chatbots help increase social proof as well as consumer retention and engagement. With the illusion of 24/7 customer support, chatbots can improve indexing and positively impact search rankings.
5. Hyperlocal SEO
We’ve already covered the main reasons that local SEO is necessary, but one fact stands out. Of all searches made by users on mobile devices, almost 1/3 are location-related.
This lets you know two things:
- Consumers need local data
- Consumers expect local data
Adapting to the rise of hyperlocal marketing is essential if you want to rank well. Spend time creating local listings and landing pages, and research interest points local to the area.
Optimize your Singapore SEO
Success with SEO requires you to pro-actively monitor new trends and stay ahead of the curve. That’s not always easy.
Get in touch and see how our forward-thinking SEO services can help drive traffic to your business.
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