There’s plenty of nuance and technique that goes into marketing a business. Therefore, many companies choose to hire a specialist for a little bit of assistance.
And since every penny counts, you’ll want to get the most for your money. Here are 5 questions you need to be sure to ask an SEO specialist.
1. What Tools Do You Use As An SEO Specialist?
Let’s get one thing perfectly clear right out of the gate: this question demands a specific answer.
Before agreeing to hire a specialist, make sure they know what they’re doing. Ask what tools they’re going to work with. Many prefer to work in Google Analytics. Others may have their own preferred software.
Whatever the case, the issue demands specifics. Ask about each tool, too. Not only will this prove that the specialist knows his or her stuff, but you’ll learn a bit too.
2. What Can These Services Do For My Startup?
Assuming your SEO specialist nailed the first question, you’ll want to get a clearer picture of what exactly SEO can do for a company. Sure, it’ll make your site rank higher. But how and why?
And aside from increasing traffic, you’ll want to know what other benefits SEO can offer.
Some specialists focus specifically on content creation. Others work in a whole bevy of fields, from web design to social media to keyword research.
SEO is pretty complex, but it has a lot to offer. Make sure you’re getting everything you can from the specialist’s services.
3. How Will Communication Work?
Assuming you’re not directly hiring an in-house SEO specialist, you’ll likely need to provide the specialist with a list of credentials for your sites and accounts.
Since you can’t always track progress, it’s important to be in frequent communication with the specialist. However, not all specialists communicate in the same way.
Things like communication method (text, email) and frequency (how often you’ll hear from them) make a huge difference. Largely, this will depend on you and your preferences. With that said, it’s imperative to check in on a regular basis.
4. Do Your Services Cover Social Media?
Believe it or not, SEO extends beyond a general website. Instead, it relies on a brand’s entire web presence. That includes social media, one of the most profitable ways to boost an SEO ranking.
Ask your specialist whether he or she plans on implementing social media strategies into the plan. The right specialist can make a huge splash with just a few followers on social media.
5. How In-depth Are Your Analytics?
Having a plan in motion is great. But seeing the results is another feeling of accomplishment entirely. The final question to ask your specialist is how extensive their analytics are.
Some prefer to work with more generalized data. Others can tell you every nook and cranny of every user, like location, age, and income level.
Above all else, analytics can be a great way to learn how to target future campaigns.
Final Thoughts On What To Ask Your SEO Specialist
Any expert worth their salt will have a thorough answer to each and every one of these questions. Remember, when it comes to SEO services, always get your money’s worth.
For expert help and a free quote, be sure to get in touch with us! We’d love to partner with your startup and show you just how much SEO can do for a business.