Are you frustrated with your SEO rankings? Have you been doing everything you can to optimize your website and it still falls short?
Fear not, your SEO position can be saved. If you want to see your site back in the top slots of the search engines, you’re in the right spot. Keep reading to learn why your rankings might be dropping and what you can do about it.
Why is Your SEO Position Dropping?
Organic search drives 51% of all visitors to both business-to-business and business-to-customer website.
What’s more, 89% of customers begin the buying process simply by using a search engine. For these reasons, your SEO position should be one of your business’s biggest concerns.
Here are things to consider to improve your SEO position.
1. You’re Not Tracking the Right Rankings
In the last few years, people have shifted toward typing full sentences into search engines rather than a few keywords. If you are only tracking a few keywords, you need to update your keyword strategy.
Your audience is using new keywords and phrases, so you need to adjust.
2. You Launched a New Design
If you recently updated the design of your existing website, your SEO position may drop. To best prepare for launching a new website design, ensure that you have a good 301 redirect plan in place.
Additionally, fully optimize your website for SEO prior to launching the new design.
Be prepared, however, for your rankings to drop temporarily. It may take a month or two to get your site back to where it was.
3. Your Site Has Low-Quality Links
Search engines are getting smarter and smarter. They can tell when a company has made the mistake of purchasing thousands of links to their website.
As a result, the search engines see this as “search engine spamming.”
If your website has several low-quality links pointing to it, your rankings will likely continue to drop and maybe even completely disappear.
To correct this mistake, make efforts to clean up any unnatural links that point to your site. Make sure only quality sites link back to you to improve your search engine rankings.
4. Your Hosting May Be to Blame
While inexpensive hosting companies might look appealing, using an inadequate provider can do damage to your search engine rankings.
Low-quality hosting companies might come with slow page loads, leading to frustrating user experiences and the search engines ranking other sites before yours.
Invest in a quality hosting provider so that your website gives users a fast and pleasant experience.
5. Your Site Took a Hit From the Latest Google Update
Google’s algorithms are being updated constantly. Some updates are larger and more noticeable, while others are fairly minor.
When Google makes an update to its algorithm, many websites can take a hit in rankings from not being in compliance with the new requirements.
You can beat the Google updates by complying with the Google Webmaster Guidelines as closely as possible. Additionally, use best practices for SEO to ensure your website isn’t considered spam by the search engine.
Stay Ahead of the Digital Curve
With search engine algorithms constantly changing, it’s important to stay on top of your digital marketing game. If you notice a drop in your rankings, consider one of these 5 tips to get your position back.
Need help optimizing your website? Check out our SEO services!
