Social media drives 31% of Internet referral traffic, as of 2015.
Facebook has officially taken over from Google as a traffic source for news.
It doesn’t matter where you look, social media platforms have transformed the way we experience the Internet.
With so many options to choose from, how do you decide which platform is best for your business?
Why, with a little help from us, of course!
Join us, today, as we take a look at the top-performing platforms for social media marketing.
The Classics
After years on top, it almost feels like cheating to recommend Facebook for social media marketing.
But the numbers don’t lie. With billions of users, this social network offers businesses a unique opportunity to reach massive audiences.
Twitter has developed a reputation since its creation for being the birthplace of a lot of choice viral content. Quick, real-time correspondence between users means that trending topics and memes travel quickly.
With thousands of businesses interacting with clients on Twitter, it really has become a standard.
LinkedIn’s recent shift towards blog content has ushered in a new era of social media marketing opportunities for its users.
What this means is transformation. The platform has become a better place for marketing than ever.
Keep your business ahead of the curve this year by reaching out to its vast user base.
Something Fun
Instagram is one of the best examples of how important it is not to discredit entertainment platforms.
Snapchat
Snapchat created the limited-time social post, where content is created and then disappears after a certain amount of time.
As mentioned earlier in this post, Facebook is still easily the largest and best social media marketing platform to date.
However, even they took a page from Snapchat’s book earlier this year when they introduced similar timelines in their messenger app.
If you’re looking to put your finger on the pulse of social media, put that finger on Snapchat.
Still considered a “new kid” by many in social media, Pinterest is the most popular picture-based social media platform out there.
These are becoming more important as social media matures, so it’s easy to see the benefits of turning to Pinterest now if you haven’t already.
Getting The Message Across
YouTube
YouTube presents an amazing opportunity for any business willing to put in the work. Create compelling content, and the Internet will reward you for it.
Putting out consistent content that presents a unique perspective is a quick way to garner fans for your brand.
Those fans, once you’ve got them, are likely to be more loyal to your business, and help spread your content further than you could alone.
Social Media Marketing In A Nutshell
When it comes to marketing in the Internet age, you can’t afford to be behind the times. Any combination of the above-mentioned social media platforms is bound to bring you more visibility, and help business.
And you know what they say: if a little is good, more must be better.
Get in touch with us today for more on our social network and search engine marketing services.
