In 2019, there will be an estimated 2.77 billion social media users around the globe. Today a good social media marketing campaign is what your business needs to be competitive.
But when running a business it’s hard to find the time to construct a strategic one. That’s exactly why we wanted to provide you with some tips on how to make every campaign a successful one. Read on to find out more.
Research, Research, Research
The first thing you’ll want to do before you start posting is researching your audience. Find out who exactly you want to target om your channels so that you can post content relevant to them.
Consider constructing a survey or holding a focus group of your target demographic. This will help you get an idea of how they think and what they like to see on social media. The information that you receive will be your base for your entire campaign.
If you don’t know when to reach your demographic, research your age group and find out when they are mostly on social media. This will help you in scheduling your posts as well.
Make Distinct Goals For Your Social Media Marketing Campaign
You won’t be able to evaluate the success of your social media marketing campaign if you don’t set goals. Start off by thinking about where you want to be by the end of the campaign. Put numerical value to your campaign.
Look at the number of followers you have and choose a realistic number to increase them to. If you are satisfied with your following choose metrics to gauge engagement on your page. This might look like monthly shares, likes or comments.
Pick realistic goals that your organization can complete in a specific time period. Whether this is a year or a few months you’ll be able to evaluate the campaign at the end of that time period and make new goals for the future.
Diversify Your Content
When you start posting on your accounts make sure to add different kinds of content. Videos are getting more and more popular for users. So make sure to add some videos to your timelines daily.
Post content that adds value to your user’s lives. The general rule for content is 80/20. 80% should be informative entertaining content and 20% should be promotional content about your organization.
Create content that also will engage with followers. Don’t be afraid to ask followers what they think about a topic in your social media marketing campaign. Polls are also an increasingly popular engagement post.
Use tools for your social media marketing campaign to track your progress. There are many free social media tools available online. Don’t be afraid to use them to keep track of hashtags related to your brand.
You can also use these tools to watch how people online are talking about your brand. This can be helpful when managing conflict and even doing research for our campaign beforehand.
Check Out Our Blog
Social media can be such a big part of connecting with your customers and generating new leads. But you need to do it right if you want to create an impact.
Improving your social media means keeping up with the latest trends. For more tips on how to improve your accounts and marketing tactics check out our blog.