We all know that Google is always watching our websites in order to rank them.
You should be focusing on your search engine marketing. There are plenty of ways to boost your page to the top of the search results.
But have you ever thought about how your customer’s reviews are affecting your search engine results?
In fact, 90% of consumers use online reviews to determine whether or not they’ll use a service or business.
Read on to see how customer reviews affect your search engine marketing plan.
Reviews Provide Content
Search engines pull your website’s content to make sure that your site is active. So if you’re creating content full of keywords and backlinks, you’re doing well.
But search engines don’t only rely on the content that you churn out. They want to know that others, like your customers, are active with your business or site.
When your customers leave reviews, they are essentially creating content for you! So encouraging your customers to review your brand and services is a great way to start boosting your rankings.
Reviews Help You Find Keywords
You should already know which keywords your site will rank well with. But the gold of search engine marketing is long tail keywords. These are often more difficult to come up with.
But thankfully, your customer reviews help do this for you. You can use their comments and concerns in their reviews to work as these keywords.
Reviews Create Backlinks
Backlinks are vital to improving your SEO. But creating them yourself takes a lot of time and effort.
Thankfully, getting lots of customer reviews helps you generate backlinks without doing anything yourself.
Google ranks your website higher if your business shows up on several review websites. But there are several review websites that generate higher rankings through Google than others.
Google My Business is one of the review tools you should focus your time and efforts on. You’re able to interact with your customers and leave comments after they have left reviews.
Yelp is another registered review website that Google takes into account when looking at reviews. If you find your business on this platform, make sure that you’re encouraging customers to leave a review here.
Reviews Boost Search Engine Marketing
Word of mouth used to mean that neighbors and friends would recommend businesses and services to each other. But now, word of mouth has taken to the Internet.
And even though it’s now more technical, it’s still very important to the success of your business.
Creating a website optimized for search engines is one step in making your business rank high in the results. But you should also focus on the reviews that your customers are leaving.
These reviews truly impact how your business is viewed online.
SEO is a lot to take in on your own. While your customers will help you with their reviews, you may need to ask for professional help.
If you’re trying to work on your search engine marketing plan, reach out to RedBox SEM for all your needs.
