When you’re trying to increase traffic to your blog through elevated inbound marketing, you need to start by thinking about web design.
In this post, we’re going to tell you the top 3 design choices you can make to boost your inbound marketing.
1. Come To The Dark Side
Looking to increase your conversion and upgrade your inbound marketing?
The answer – or at least part of the answer – maybe in the color of your website design.
This year, don’t be afraid to get a little dark.
Recent statistics show that dark colors and themes can get your page more traffic, individual page views, lower your bounce rate, and encourage people to stay on your site for longer!
All that just for switching to a darker wash?
Even if your brand has a more “cheery” vibe, you can still make your internal product/services pages, where people actually do the buying, a darker color.
Or, just make the background of your site a darker color, but still include lots of bright images (this will also help to make them really pop!)
We suggest going for a clean, minimalist look by choosing a sleek black and white option.
2. Make Getting In Touch Easy
The information you put on your homepage is incredibly important. After all, this is often the very first interaction that lots of people will have with your brand. e
You need to think of your site’s homepage as your digital storefront – and it better encourage some serious window shopping.
First, consider putting an image of your most popular product (or one relating to your most-used service) front and center. That way, people can make their purchase or book their appointment even faster.
Also, it’s important that you make it incredibly easy for your site visitors to know where to find you.
In fact, studies show that over 60% of website visitors want to see your brand’s contact information. Don’t make them scroll through a menu to get to it – instead, put it in either the header or footer of your page.
3. Add More Pages
Yes, more individual pages on your website means a little more work – but it also means a serious increase in inbound marketing and conversions.
These days, the more internal pages you have, the more people will be directed to your site.
Make sure you design each internal page with clear, concise branding, easily-visible contact information and, above all, fast loading speeds.
Don’t forget to optimize your overall web design for mobile and other device users, too!
Use These 3 Web Design Trends To Elevate Your Inbound Marketing Plan
Now that you know how great web design boosts your ranking, sales, and pretty much everything else, you may be wondering how you can implement these designs into your own website.
That’s where we come in.
In addition to offering you incredible design services, we can also assist with SEO, social media marketing, SEM, and more.
Get in touch with us today to give your site a total makeover – and see the results in the rankings.
We’ll even give you a free quote!
