People hire SEM services to handle their search engine marketing to increase their website’s traffic.
But, what do these SEM professionals do?
The Basics of SEM Services
SEM or Search Engine Marketing services develop marketing strategies to increase your site’s traffic.
A working strategy can increase your search engine rank so that more people can find your website!
An important element of SEM strategies is SEO or search engine optimization services.
Everyone who uses search engines, such as Google, sees SEO service results. These services ensure that your site is found among the right search results for your potential customer. For example, you want your video game store to appear under search results for video game stores rather than shoe stores.
SEM services rely on paid and organic methods.
Examples of paid methods include:
- Pay-per-click listings
- Paid advertising
- Natural backlinks
What SEM Specialists Do
SEM specialists do research. They research your SEO needs, find what keywords attract the most clients, study your competition, and explore similar sites that are drawing crowds to find what works.
SEM specialists strategize. They plan what content will appear on the site, what keywords should be used, and determine the role blogging and social media is going to play in order to help keep your site current.
SEM specialists execute strategy. They add relevant content, make sure the proper keywords are used, and promote your site through various SEM and social media marketing techniques.
SEM specialists audit and report. They monitor the site’s traffic, study engagement reports, and update your site’s strategy to keep it fresh.
Working With SEM Specialists
Introductory meetings are crucial for SEM strategists to get up to speed on the ins and outs of your business.
Questions SEM strategists must ask to understand your business:
- What makes your business stand out?
- What is your target market?
- What is the cost of your services/programs/products?
- What are your peak business hours?
- What are your current marketing and advertising challenges?
- What makes your business unique?
- Who are your competitors?
To determine if the SEM service is successful, you should know what you want to get out of it. Every company is different and has their own goals.
The number one means of ensuring that your money is well spent is to track your site’s metrics. Tools such as Google Analytics help to track conversations, sales, and traffic. Tracking your site’s performance is key to knowing if the services are paying off.
SEM specialists often develop the site from the ground up and refer to you for approval along the way. The process of building sites can take days or even weeks.
Update Your SEM Strategy
Even after the site’s completed, the work still isn’t done!
During the launch phase, tweaks will need to be made to ensure the site is as successful as it can possibly be.
Search engines are constantly evolving which makes it critical for the strategy to be long-term and ongoing in order for your site to stay up to speed.
We can help your with search engine marketing campaigns.