Old people stick to their old habits, hard. This is especially true with old business owners, who think what has worked for them for so long will still work today. In many ways, that is true. If they think that good old customer service is the best way to win customers’ hearts, then they would be right.
But, it would be inefficient to go about promoting a business in the old way. After all, how far can word of mouth, fliers and newspaper ads go these days?
The overwhelming reputation of search engine marketing (SEM) and digital advertising as a whole is that it is a young man’s game. Obviously, this presents an obstacle for old businesses that are not going anywhere. Hopefully, we here at Red Box SEM will be able to clear up some questions about online marketing to make it easier for older folks to understand.
Everything is About Shifting
The world, or at least the Internet, is so multi-platformed that it is hard to compare one thing to another. But, in essence, search engine marketing takes advantage of Google.com and Yahoo.com, and their search engine services. You pay to get your name in the search results, but that is not a general rule. Your company appears to users who searched for a keyword that links to your business somehow. For keywords, you use Google AdWords to determine the best ones for your business.
There are cost-saving methods, which can be more efficient at times, such as pay-per-click. This is what it sounds like: every time your website gets a click, you pay your marketing partner. Think of the Internet as a big newspaper. Your fliers are ads that appear on several websites, and word of mouth is actually the ‘likes’ and ‘follows’ you get on social media.
If these all sound like a young person’s gobbledygook, let us help you understand it better. At Red Box SEM, we will not let age lag your business behind. You can take advantage of technology and as long as we have something to do about it, you will know what’s what in the world of technology and advertising.
Contact us for more information.