Google Analytics tag manager is a tool that every business should be using to track and improve their website’s success.

However, for the average person, the tag manager tool can prove to be less than user-friendly and it can be easy to overlook features.

Don’t let that happen to you and miss out.

Use these tips and tricks to make sure that you’re getting the most from the tag manager provided by Google Analytics:

Track User Behaviors

When you’re using tag manager it is incredibly easy to track your user’s behaviors and actions they take while they’re on your site.

Tag manager gives you the ability to track interactions with content such as videos and slideshows of photos, track scrolling, and track the clicks on various areas of a page.

You’re also able to track any downloads from your website and any submissions of forms.

Being able to clearly track these behaviors can provide valuable insight to improve marketing and see a rise in traffic and engagement.

Indexing Accuracy

You can use tag manager to define the variables of your URL and remove any parameters that have been added to them.

After that’s been done you can build an HTML tag and insert it into self-referencing canonical tags to ensure that there are no variations of your URL.

If your website has a mobile subdomain, you can follow the same directions to insert mobile switchboard tags and achieve the same results.

A/B Testing

When you’re making a decision on changes to make on your site, A/B testing can be a helpful but potentially pricey tool to use.

Luckily for Google tag manager users, there’s a simple and cheap solution to split testing.

In order to utilize tag manager to do this just test using two variables, a universal analytics event tag, custom dimensions, and a custom HTML tag.

This tool is best used for small changes on page elements like images that are shown, your color and font choices, and the ways your buttons look and act.

Track Outbound Clicks

It makes sense that if users are clicking away from your website that you find out where exactly they’re clicking away to.

With tag manager, you can do exactly that.

By simply creating a Google Analytics event tracking clicks with the category of “Outbound Links” you can track precisely where your outbound clicks are headed.

Important Parameters from Marketing Automation

If you utilize marketing automation software for your company website, you can import the parameters from this software into Google’s tag manager.

By combining these parameters with Google Analytics you can track leads and improve your marketing.

Get the Most from Google Analytics Tag Manager

Google Analytics tag manager can be confusing to use for newbies and seasoned users alike but it can be a goldmine of valuable information for your website.

Use these tips to better your understanding of the tag manager and make sure you’re getting the most out of the tool.

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