If you’re looking to optimize your web experience and provide customers with a better user experience, you need to invest in responsive website design. Roughly 8 in 10 consumers said they’d stop engaging with content that doesn’t display well on their device, so it’s clear that responsive web design is worthwhile.
Responsive web design can do more than just improve the user experience, it can benefit your SEO. What are the responsive web design benefits for SEO?
Keep reading to learn how responsive web design benefits your SEO efforts.
What is Responsive Web Design?
To put it simply, responsive web design is a design process that automatically reformats your web pages to display on screens of all sizes. This means your web page will scale to look the same on anything from a small mobile phone to a larger desktop monitor. Out of all the responsive web design benefits, the greatest one is that it provides users with the same experience every time they visit your website regardless of what device they’re on.
Here are some key benefits of responsive web design:
- It’s adaptable
- It’s cost-effective
- It’s recommended by Google
- It’s easy to manage
Now that you know the benefits of responsive web design, we can cover how it can benefit your SEO efforts.
How Responsive Web Design Benefits SEO
If you have a well-designed responsive website, your pages will load faster, and your SEO rankings will improve. Not sure how? Here are some of the main benefits responsive web design offers SEO:
Responsive Web Design Offers Faster Page Loading
If your web pages load slowly, customers are likely to bounce or abandon your site. But if your web pages load quickly, your website will rank higher in SEO. Websites with responsive design load faster, especially on mobile devices, so they can help you improve your SEO ranking.
Responsive Web Design Cuts Back on Duplicate Content
When you design multiple sites for different device types, you essentially end up creating multiple copies of your original site. If you don’t have proper canonical links, or if you have duplicate content, Google will penalize your SEO ranking. Responsive web design eliminates this duplicate content by offering the same experience to all users.
Responsive Web Design Offers a Better User Experience
Responsive web design makes it easy for site visitors to visit your site on whatever device they have and cuts back on any confusion or frustration that comes with switching devices. Responsive web design lets visitors access the same content, cuts back on confusing navigation and makes your branding seem more consistent.
Responsive Web Design Makes It Easier to Code Your Website
Responsive web design is better for SEO because coding is easier. Web developers can use the same source code for both your desktop and mobile sites, which guarantees feature parity ad user experiences between the two. This also makes it easier for Google to crawl your web pages, which will help it be indexed and ranked more effectively.
As mobile-shopping becomes more prevalent, the need for responsive web design becomes even greater. By going responsive, you can improve your website’s user experience and boost your SEO ranking!
Are you looking for some help with your web design? Still unsure about responsive design? Let us know in the comments!