In a world that is slowly but surely becoming dominated by mobile users, running an SEO campaign catered to them can be deeply beneficial to your business.

According to research done by Google, over half of mobile users are more likely to visit a local business after doing a quick internet search for them.

Boost your traffic on your website and into your storefront using these tips and tricks on how to launch your first mobile campaign:

Mobile vs Desktop SEO

The search behavior between a mobile user and a desktop user are different and tailoring your site to fit into the search behavior of mobile users is a good first step.

Search ranking algorithms are also going to be different for mobile users.

There’s also going to be a pretty big difference between the engagement levels of a mobile user and a desktop user.

Your position in searches on mobile is going to make a huge impact on mobile traffic.

The difference between even first and fourth position in a search can mean a drop of up to 90 percent in click-through rates.

Research Your Keywords

Keywords are one of the most crucial elements of SEO, but they’re oftentimes misunderstood.

It’s important to do your research on keywords regardless, but especially when you’re running a mobile campaign.

For the best results, you should be focussing on keywords that see a high level of search volume but low rates of competition.

However, this isn’t to say that you should stray away from keywords that are relevant to your brand and your target audience.

Striking a balance between the two can be difficult, but once you find the ones that fit your niche and land you at the top of searches your mobile campaign will be thriving.

Utilize Mobile-First Indexing

In recent times Google has made a pretty big move when it comes to rankings to include mobile-first indexing.

This means the default rating for your website will be based on your mobile site first, and then your desktop site only as a backup.

The key factors to the ranking of your mobile site will include typical SEO factors like content and quality of links, but also factors like your site’s user-friendliness and speed.

To increase your rankings using mobile-first indexing, use a responsive website design or build your site as a progressive web app.

Set Realistic Goals

It can be easy to want to see huge, immediate results from an SEO campaign, but these things can take time and having realistic expectations is important.

Set your goals in terms of a month out from the beginning of the campaign, and then six months out, and a year out.

Be sure not to set strictly short-term goals when you run your first mobile SEO campaign.

At each step of the way make sure you’re evaluating progress and making any necessary changes.

Make Your Next SEO Campaign a Success

By putting these tips and tricks to use, you’re bound to see positive results from your first mobile SEO campaign.

However, if the idea of running a campaign targetted toward mobile users still sounds daunting you’re in the right place.

Contact us for help running your next campaign or any of your other SEO needs!