It seems like there’s always something new happening in SEM services. One week somebody publishes an article about the “next big thing” in SEM, and the next week there’s something else people can’t wait to try. How can you sort out the strategies with staying power when you’re constantly hearing about fads?
Artificial Intelligence (AI) is the latest tech people are talking about in a variety of industries, and marketing is no different. There may be some tech trends that are fads in the marketing world, but AI isn’t going to be one with them. The use of AI in SEM services could change the industry as we know it.
AI in SEM Services
People may be talking about AI and SEM now, but that doesn’t mean that AI recently popped into the SEM scene. Google has been using AI for awhile now to better analyze search queries, so we technically already live in an age where AI and SEM are working together.
AI is the future for SEM services. AI can help marketers and business owners understand their clients and target them in a way never thought possible before.
Curious about how AI can help improve SEM? After you read this post, you’ll be eager to use AI in your next marketing plan.
Improve Link Building
Link building used to be one of the hottest SEM practices around, but when Google Penguin came on the scene in 2012 a lot of marketers shied away from it. Link building is still a powerful SEO tool, but because traditional methods can now do more harm than good, people aren’t sure how to utilize the practice.
Imagine using AI to find the best opportunities to post relevant website links online. The right AI program could help you identify relevant social media posts that could utilize links, target high-profile websites for posting, and could even help identify which links would work best to post.
Have More Relevant Content
Content marketing relies on timeliness as much as it relies on good writing. Topics that people care about and are searching for are a must for content writers, but finding what to write about can be hard.
AI programs could easily analyze data from social media posts, news websites, and forums to see what topics people are interested in. You could find out about a new industry trend, write about it, and establish yourself as an authority before your competitors do.
Manage Local Search
A big part of local SEM involves submitting your website to places like Google My Business, Yahoo, Bing, Yelp, and a lot of other places. Along with the submission process, you also have to make sure that everything stays updated and that all listed information is correct.
Keeping up with that can be a lot of work, but luckily AI tools can update your local profiles. The right program could even analyze what search terms local competitors are trying to rank for.
Your SEM Future
AI is the future of SEM, but there’s plenty you can do now to improve your online marketing. Contact us today so we can talk about what SEM services are best for your business.
