Optimize Social Media for Your Sales Funnel
Are you using social media to optimize your sales funnel? You need to get on these SMM services. Here’s what you need to create content that brings in leads.
You already know that having a sales funnel is the way to capture leads and turn them into paying customers.
But the money doesn’t come directly from social media, so you’re not sure if it’s worth spending the time and effort on social media marketing.
Just remember that a massive 93% of Pinterest users visit the search engine with the intention to make purchases. That’s a lot of interested buyers just sitting there.
So read on to discover how you can outsource your SMM services to optimize your funnel!
SMM services are an important part of the funnel
Social media has traditionally sat at the top of the funnel, and it makes sense. After all, most people probably don’t even know they need you yet.
They’re in the ‘unaware’ or ‘problem aware’ stages of the five stages of awareness.
Visitors may be ‘problem aware’. They know they have a problem, but they don’t know how to solve it.
Surprisingly, this is not the time to wave your product or solution in their face.
This is the time to befriend them. You can:
- Use social media to form a relationship.
- Share content that they’re interested in that isn’t just about your product.
- Give them ‘little wins’ by teaching them small things to help them solve their problem.
- Post updates about your industry as a whole.
Social media is a brilliant way to help potential customers build an impression of you. They might not buy from you right now, but when they need your solution – they know who to turn to.
Social media marketing is very much about the ‘now.’ Because of the speed it moves at, you can really capitalize on what’s going on in the world.
SMM services can help you use Twitter’s trending hashtags, or use Facebook Live.
Educating, informing and entertaining your prospective customers is an easy way to engage them before you ever try to make a sale.
Then when you put your offer in front of them at the time when they need to buy, they’re more likely to say yes.
If visitors like your content, then you can get their permission to keep in touch by getting them to like your page or follow your updates.
SMM services will get your social media presence going
You may already have social media profiles and they aren’t doing a lot for you. SMM services will redesign and reposition them to get your social media marketing strategy off the ground.
If you don’t have social media profiles yet, then SMM services will set them up and optimize them so potential customers can actually find you.
You need to acquire followers before you can do anything with them.
But remember that the most important thing is that you’re actually ‘real’ on social media. The lines between B2B and B2C are blurring and people want to buy from other people.
That means you can’t just automate a batch of tweets or Facebook posts and wait for the money to roll in.
Once you have your followers, SMM services will help you talk to them. Have conversations, or respond to their questions. Listen to what your customers are asking for.
After all, social media can be a great way to find ideas for your next product. What could be better than selling something you already know people need?
They’ll also help you create and share your content
Your account managers can help you to create content, giving you something awesome to put in front of potential customers.
They’ll monitor engagement, and maintain your social media schedule according to what works for your brand.
SMM services can also listen out for mentions of your brand, both positive and negative, helping you to stay ahead of problems before they occur.
But more importantly, SMM services can help you stay in touch with existing customers. What could be better than people who already know how great you are, and who know you still care about them?
These are the people who will retweet or share your content to their own networks.
But you don’t want to spend all day on Twitter so SMM services will also help you to devise plans for using social media on a daily, weekly and monthly basis.
They’ll also send you reports so you can monitor which profiles give the best levels of engagement.
Calendars can help you repurpose older content, or just repost newer updates to catch customers in different time zones throughout the day.
SMM services will also provide branded pages so that when a customer sees your profile on a different network, they recognise you.
Remember, customers often need to come across your brand 7 times before they’ll buy. Consistent brands make them more likely to buy.
SMM services can also help with the next stage in the funnel
You’ve been interacting with leads. Now you want to encourage them to sign up for your email list.
If you’ve been sharing blog posts about the problem that your product or service solves, then you’re halfway there. Embed sign up forms throughout the posts.
SMM services will also help with your blog posts and the descriptions for your Youtube videos. Your copy for these should be written with SEO in mind to help boost discoverability.
They should also be optimized for sharing. After all, another potential customer is more likely to read your blog post if they saw it shared by someone whose opinion they trust.
The customers visiting your blog at this point already know they have a problem – that’s why they Googled it and found your blog. Now they’re ready to hear about your solution.
- Tell stories about the people who’ve used your solution and had amazing results.
- Demonstrate your credibility with testimonials.
- Share updates about your industry that prove you’re the authority.
- Send product guides to help customers get the most out of your offer.
At this point, your customer becomes most aware…and more likely to buy!
So as you can see, direct selling on social media doesn’t necessarily work, unless you’re having a sale and existing followers need to hear about it.
But social media marketing is an excellent way to get customers thinking of you as a helpful, friendly resource. If you share, instead of sell, then you can move them into your funnel, where the selling comes later.
Will you use SMM services to optimize the top of your funnel so you catch more customers?