Google Penalty Recovery
The SEO industry is officially old enough for there to be webmasters that aren’t familiar with the ways things were done during the black hat days. These were dark times that everyone – browsers and SEO companies alike – worked tirelessly to end. After several turbulent algorithm updates and focus changes, search engine optimization became a legitimate business, and a genuine marketing option.
The transition wasn’t friendly all the time, however, as search engines had to introduce methods to discourage persistent bad behaviour. One of the most infamous of these measures were the Google penalties, which severely dragged the rankings of any erring websites down to the point of almost becoming invisible. The reasoning behind the policy was sound, and webmasters didn’t have a choice but to adapt.
Fortunately, the industry is nothing if not tenacious, and with the help of Google, webmasters were able to master the art of Google penalty recovery. In fact, some of us have gotten so good at helping websites recover from these penalties that it has become a specialty service. RedBox SEM of course, is a member of that select few, and our teams are eagerly awaiting the next chance they get to help a business get back from an especially bad hit.
The process itself is a combination of monitoring link health, and paperwork. Just by looking at these two elements, anyone can tell that it takes experience and dedication to get this kind of job done. This is the reason why there are some SEO companies that choose not to offer this service.
Google Penalty Recovery is a process that takes a long time, as it can depend on a number of parts that are beyond our control. The two of the most common of these obstacles are the frequency of updates the search engine wants to run on the algorithm the website offended, and the time it takes for Google to get back to you. These are why it’s important to ensure that everything is done right the first time.
If you get hit by Google for one reason or another, our Google Penalty Recovery team will go through your website with a fine toothed comb. We’ll make sure to identify and correct all the problem links, and return the site to its rightful place on the SERPs.
