Anyone paying attention to any of Google’s moves in recent months has no doubt regarding where they want to focus on for the coming year – local SEO optimization. This mostly untapped area of SEO promises exciting new possibilities for the industry, especially for companies that work with small to medium businesses.
Google realized early on that giving businesses the tools they need to rank locally wouldn’t just help the companies concerned, but the quality of the search experience as well. It’s a win-win situation that’s been years in the making, and is now taking centre stage for anyone with the foresight to utilise it effectively.
Here at RedBox SEM, we’ve always made it a point to make our services available to this underserved demographic. Our primary goal when we first began providing SEO services was to give small to medium businesses the even playing field they need to compete in the digital arena. Now, local SEO optimization allows us to achieve that goal with more efficiency and effectiveness than ever before.
Our job is to make sure that users looking for services or products in their area find our clients. We accomplish this by staying up to date with what search engines prioritise when they crawl through websites. Our clients don’t have anything to worry about in this regard, because we’ve spared no expense in staying on top of any developments in local search.
Our team has closely monitored each move the search engine has made to reach this point, and are always eager to make campaign changes that take advantage of any new innovations made available. This allows our clients to be able to enjoy the benefit of any updates as soon as they come out, which adds value to their site in Google’s eyes. But, our team doesn’t intend on making such moves a secret from our clients.
We’ll also keep our clients informed of these changes so that they hear and see the good news from us first. If you want to hear some of that same good news regarding your local search optimization efforts, contact any member of our team as soon as possible.