When it comes to social media networks, not many businesses put effort into their digital presence on Google Plus. Industry experts point to its launch long after the boom of Facebook and Twitter as the main reason why its not as popular as the former social media brands. But, regardless of its standing in the network race, it still has one advantage that companies can’t afford to ignore – groups.
Google executives knew they would have a hard road ahead of them if they tried to confront either Facebook or Twitter on what they did best. They began focusing on cultivating groups so that instead of users randomly friending each other, they can find people who share their interests almost as soon as they register. This dynamic has proven vital to the success of several businesses, but is mostly under utilised at the moment.
We’re seeing a lot of potential for business growth by using the tools available on Google Plus, especially for companies with niche audiences. This is the reason why we began offering social media marketing services that specifically cater to helping businesses improve their digital footprint within this social network.
Similar to our general philosophy, we don’t use any general solutions when it comes to the strategies that we recommend for these services. The first reason is because we believe that every business has something different to offer their market, and that forcing a company into a pre-existing strategy doesn’t work most of the time. The second reason is that this social network caters to an entirely different audience from Facebook and Twitter.
The closest analogy would be to compare it to LinkedIn, but the even that is individualist in nature. The general goal for any Google Plus campaign is to quickly build credibility and authority within the industry. It’s one thing to look like you know what you’re doing in front of an general audience, it’s quite another to do that in front of people who have the same experience as you.
We’ll help you ensure that your company makes the right social media moves to earn the respect of your peers, as well as the attention – and potential business – of the interested audience.