Website design is one of the most important components of a successful, thriving business. In fact, your website is often the first thing someone notices about you.
The reality is that we live in the internet age. Research shows that approximately 81% of consumers consult the internet before making a purchase.
This means that any business that neglects their website ends up suffering.
How?
Keep reading to learn about some of the biggest ways that poor web design harms your bottom line.
Higher Bounce Rate
If your design is poor, visitors are more likely to leave your website quickly. This leads to a higher bounce rate, which refers to the percentage of visitors that exit your site after viewing only one page.
A higher bounce rate results in a loss of leads. And too many lost leads can put a damper on your profits.
Additionally, a high bounce rate may also impact your ranking on Google. This is because Google perceives a page with a high click-through rate as higher quality.
Ideally, your contact page should have a higher bounce rate than normal, since it results in an action. However, your homepage should have a much lower bounce rate because you expect visitors to check out other parts of your website as well.
Make sure you also speed up your website to prevent visitors from leaving. You can only accomplish a high click-through if your website design doesn’t make people want to click the back button.
Damaged Credibility
As mentioned before, your website is often the first aspect of your business that a customer will notice. It’s almost like an office that’s open 24/7.
Therefore, it has a significant impact on how customers perceive your business as a whole.
While your content heavily impacts your credibility and trustworthiness, so does your design. If your website looks shady, many visitors will assume your products or services are as well.
The last thing you want is for people to perceive your brand as untrustworthy.
This is why you have to make sure that the color scheme and graphics on your website reflect modern standards. Additionally, you want to organize your content well and label everything properly.
Loss of Mobile Leads
Research shows that the average American spends almost 5 hours per day on their phone.
So, while you may have a site that looks great and performs well on desktop, you also have to ensure it does the same on mobile.
This is one of the aspects of website design that many unsuccessful businesses ignore. Ignoring your mobile design means you fail to capitalize on potential mobile leads.
When it comes to mobile design, you want to make sure that your body text is not too small to read. Mobile content needs to be skimmable.
Also, you want to utilize blank spaces, and make your call-to-action buttons wide and easy to click.
You Cannot Afford to Skimp on Website Design
In the long-term, the cost of poor website design is much higher than the cost of doing it right.
Regardless of your budget, there are several ways you can take to improve the average visitor’s experience. Make sure you address your mobile design, and make the necessary changes to improve your click-through rate.
If you need a helping hand when it comes to the design of your website, start by getting a free consultation today!
