Search Engine Optimization and JavaScript are not the best match although having a JavaScript-heavy website has its perks.

JavaScript enhances the look of pages. It also uses dynamic effects that boost customer interaction and experience. However, JavaScript does have its drawbacks.

If done improperly, JavaScript can negatively impact search engine optimization (SEO). As a business owner, you know the importance of SEO.

Without proper SEO, your company’s website will drop in the rankings. This can negatively impact the amount of traffic that your website gets.

Thankfully, JavaScript and SEO can work together.

Interested in learning about JavaScript and SEO challenges and how to fix them? If so, keeping reading!

Search Engine Optimization Challenges with JavaScript

JavaScript is a powerful tool, but it can produce some SEO challenges. Here are three common challenges and how to avoid them.

1. Perceived Site Latency.

The best way to render a site is to load user must-see content as quickly as possible. If your site uses JavaScript, know which resources are loading.

Having unnecessary JavaScript files loading on page load can be problematic. These files can cause perceived latency.

To avoid perceived latency issues:

• Make JavaScript files asynchronous
• Use inline styling by placing JavaScript in the site’s HTML document
• Place JavaScript lower in your site’s HTML

2. Crawlability of the site.

Crawlability is determined by a bot’s ability to crawl your site. Without crawlability, your search engine optimization will take a hit.

Google and other browser bots need to be able to crawl JavaScript. Issues can arise if search engines are blocked from seeing these resources.

A search engine that is blocked from seeing JavaScript does not see what the end user sees. In turn, this can decrease your site’s appeal ratings.

The same problem can also cause potential cloaking issues.

The fix? Allow search engines complete access to the resources they need to crawl.

Unblock JavaScript and other client-side scripting files that bots need to see.

3. Obtainability of information.

Obtainability is dependent on a bot’s ability to access information on your site. That same content must also be parsed.

With JavaScript, there are certain obtainability issues worth noting.

JavaScript Errors

Errors in JavaScript can make your website unusable for clients. Errors also interfere with proper bot crawling and parsing.

When using any type of scripting, ensure it is functioning as expected. Thorough testing of JavaScript is a must.

Otherwise, you risk a non-functional and lowly ranked website!

JavaScript Event Firing Issues

Sometimes JavaScript events are purposefully delayed. Do you use JavaScript events that happen more than 5 seconds after page load?

This could be problematic! Timeout issues can negatively impact SEO rankings.

It is recommended that all pages and resources load within five seconds.

Quality Search Engine Marketing Services

Looking to master use of the Internet to boost your company’s visibility? Tired of a marketing strategy that just isn’t working? If so, now is the time to work with RedBox SEM.

At RedBox SEM, we create a marketing strategy based on your company’s needs. We will work with you every step of the way to ensure your company’s online success.

Don’t let your online presence go unknown for any longer! Contact us today to get started.