While they are different, there share the same goal. The goal to deliver results for your company.
SEO (search engine optimization) is the process of improving the ranking and visibility of your website through the use of keywords, links, and other SEO strategies.
SMM (social media marketing) refers to the use of social networks to raise brand awareness and promote products and services.
In other words, if both strategies are effective, you will increase awareness and visibility of your company’s website.
This means that SEO and SMM work together to improve your marketing.
Let’s take a closer look at how this works.
1. Search Engine Results Show Social Media
If you create a social media profile on Twitter, Instagram or Facebook, it’ll show up in the search results of Google and other search engines.
This may have a limited impact when it comes to searching for your company. Especially since with Twitter, it would be necessary to know your handle.
However, to get the most out of search engine results, post blogs that are filled with keywords that your target group is searching.
In fact, if you post a blog on your website, as well as on your Facebook or LinkedIn, you may find that it’s ranked much higher on the latter on the search engine.
If your website isn’t very well known, users are much more likely to click on your blog via a recognized site like LinkedIn.
2. Social Networks Work as Search Engines
Facebook has over 2 billion users every month. People are searching for their interests, friends, and groups.
The same goes for Youtube. After Google, Youtube is the biggest search engine on the internet.
As already stated, LinkedIn can also be used to add interesting content.
Creating content for these platforms is a great way to reach a wider audience.
3. Attract Followers to Your Social Media
Did you know the number of followers you have can improve your SEO ranking?
If you have lots of followers, Google recognizes that your account is more credible and bumps you up near the top.
If you’re thinking, “great, all I need to do is buy a bunch of followers”. Actually, Google can identify whether your followers have been purchased or obtained organically.
That’s why you need to start the process early of attracting followers to your many social media accounts.
The only way to do this is to produce and share interesting and exciting content for your followers.
Get SEO and SMM Work Together
Now you know how SEO and SMM can work together to improve marketing for your company.
You no longer have to think about SEO and SMM as two separate strategies but as part a collective campaign to grow your business.
Get in touch with us today for a free quote and find out how you could improve your SEO and social media strategy.