Regardless of the industry or your site’s specialization, search engine optimization is essential to boosting traffic.

Whether you’re launching a new site or trying to grow an existing one, SEO reports can help you figure out what parts of your SEO strategy are working, and which aren’t.

But if you don’t have experience with reading an SEO report, it can be a bit like trying to read a foreign language.

That’s why we’re breaking down a few of things that you report can tell you, and how you can use this information to improve your SEO strategy. Keep reading to learn more.

Keyword Performance

Different types of SEO reports will tell you different information about your keywords.

An initial report or a competition analysis report will help you determine which keywords might be a good choice.

If you already have an SEO campaign in place, an audit report can help you determine whether the keywords that you’re using are the ones that are helping your current web visitors find your site.

Another type of SEO report that can help you improve your keyword strategy is a keyword ranking report. This type of report can help you track your keyword performance over time so that you can make adjustments as needed.

Where Your Traffic is Coming From

Another useful piece of information that you’ll get from your SEO reports is where your site traffic is coming from. A report should break down how much traffic you’re getting from paid ads, organic searches, links, and more.

For many website owners, this information can be the final push to drop paid advertisements in favor of focusing on boosting organic search traffic.

More than 51 percent of web traffic is the result of organic leads, not paid advertisements. Investing in professional SEO services, rather than costly, ineffective paid advertising, can lead to long-term success.

SEO Red Flags

There are dozens of reasons why Google or other search engines might flag your website. Some are obvious violations, like buying links or using duplicate content to increase keyword usage.

Other violations are less obvious. For example, swapping reciprocal links is okay, but only if it isn’t abused by a website.

Site Speed and Effectiveness

One major issue that can get your site flagged by Google, or otherwise hurt your SEO campaign, is your site’s speed and effectiveness.

Sometimes these issues aren’t bad enough to get your site flagged by Google. But even so, they can still hurt your site. If a web surfer lands on your page only to have to wait for it to load or struggle to find what they’re looking for, they are likely to move on quickly.

In fact, statistics show that as short a delay as 400 milliseconds can make a web surfer leave a site.

Get SEO Reports and Start Improving Your Strategies Today

SEO reports can go a long way towards helping you improve your site’s performance and boosting organic search traffic.

Once you learn how to read them, you can use your reports to do everything from improving your site’s function to choosing the right keywords. Contact us today to see how we can help take your site’s SEO strategy to the next level, to start boosting traffic to your site right away!