SMM Services: If You Don’t Have Instagram, You Will After Reading This
SMM Services and Instagram: Why You Need One
Instagram now has over 300 million active users. That’s just one reason you should be there (we have more). Here’s our guide on how to get active on Insta.
Social Media Marketing (or, SMM services) is a relatively new player in the world of social media. That said, even though it has developed quickly, it is by no means a passing fad.
In many ways, the internet itself has changed the course of the average life. Our use of social media platforms is at an all-time high and it’s changing the way we live, work and shop. Today, over three – quarters of Americans have at least one social media profile, while the average user checks into social media for a total of 106 minutes per day.
Put simply; Social media is where it’s at. Social media is where the people are, and, as a consequence, it’s where you and your business need to be too.
Instagram – An SMM Services Marketing Monster
What if we told you that you could connect directly with your target audience, instantly, at the touch of a button?
What if we told you that you expand your reach with potential customers and influence them at the same time?
What if we told you that you can actively engage with your audience, and you can increase brand awareness and brand loyalty all at the same time?
And, what if we told you that you could do all of this, and have a whole lot of fun in the process?
You can do all of this and more with Instagram.
Easier to navigate than search engine marketing, Instagram boasts over 500 million users a month. It used to be a place where teenagers hung out but now it’s becoming a marketing haven for businesses of all shapes and sizes – and for very good reason.
Resisted Instagram up to this point? Resistance is futile. If you don’t already have Instagram, you will after reading this.
Let’s dive right in.
The Visual Power of Instagram
Instagram offers businesses a huge opportunity above and beyond other social media platforms. Its power is in the visual.
It’s a visual image site and, as the saying goes, a picture paints a thousand words. Well, actually, research suggests it paints 60,000 words.
Visual content is compelling. There is nothing quite like an image to capture our attention and often, it can communicate far powerfully than words alone. It drives engagement.
And this gives you and your business a seriously potent opportunity to craft the story of your brand in an interesting and entertaining way. You can instantly connect with your customer on a visual level by creating interesting, high – quality content for the here and now.
But, how can you use the power of this visual platform to take your business to the next level?
Here are three quick steps to harness the power of Instagram.
1. Create Compelling Content
Instagram is a must for your business because it offers you a blank canvas on which to paint your message. Unlike other social media platforms, it doesn’t have a filtered feed process, so all your posts show up to all your followers. Does marketing ever get better than that?
So, Instagram provides you with the opportunity but you have to provide the content. And, that content must be compelling and high – quality.
Your audience lives in a world of constant stimulation. You have to do something to reach above that noise.
Be creative. Choosing visual images or video will depend on the story your brand is trying to tell, but a mix of the two is generally considered a good approach.
Different content will require different things. In visual imagery, use filters, lighting and all the tricks of the trade to enhance the charm of your images.
If you’re using video, remember that you should aim to say what you want to say in the shortest length of time possible. On average, you have less than 8 seconds to grab your audience’s attention or they are gone scrolling to the next entertaining thing. Harsh, we know. But true.
2. Connect, Connect, Connect
With Instagram, you can connect with your customers on a whole new level and this is something that customers actively seek. Sure, they want entertainment, they want fun, but they also want engagement.
Instagram is a ready-made engagement center and you get to choose how and when you engage.
Here are some quick and painless ways to connect:
- Post about more than just your product. You have full control in crafting your message, but make sure that every post is not about your product. You’re building an empire here and an empire is informed about other interesting, related things.
- Interact directly with your customers by posting a picture and asking them to caption it. Give a shout out to specific customers. Call for customers to post photographs with your product in weird and wacky poses. The sky isn’t the limit here, your imagination is.
- Comment on and like the posts of your customers. Communication is a two-way street, right?
- Ask your customers some questions about your product, their lifestyle, etc. You can learn a ton of important stuff about your customer. Be sure to listen.
Connecting with your audience is paramount for your business and is an incredibly important strategy for success.
3. Be Consistent
If you are following the previous two steps – creating compelling content and actively engaging with your customers – your Instagram reach will soar. Initially, you will be focused on building up your followers and this concern will never waver.
The golden rule for all your interactions on Instagram is a simple one and you cannot ever compromise.
You must be consistent in all that you do on Instagram, now and forever.
This means consistency in the posts you share. Consistency in your message. Consistency in your tone. Consistency in your story.
Everything you post, everything you do, everything you like and comment on, must be in absolute congruence with who you are and what your business stands for. Always.
You Need Instagram
So, if you haven’t put your business on Instagram yet, you no longer have any more excuses. It’s a vital cog in your marketing wheel and it’s something that you can start building, today.
Instagram can add serious fuel to your marketing fire and it can do it in a way that empowers you. At all times you are in charge of that message. At all times you get to craft that message in a clear and powerful way.
In terms of its reach, Instagram is a marketing monster on the rise and your customers are already there, waiting to connect.
If you need help, reach out and talk to us. But, in the meantime, we have one simple question: what are you waiting for?