Who’s afraid of Snapchat? Despite the incredible opportunity presented by this social media platform, most businesses are!
According to a recent survey, only 50% of brands include Snapchat within their social media marketing strategy.
In some industries like travel and auto, adoption rates are at or below 25%.
This represents a great opportunity for those who incorporate it into their marketing strategy.
With over 150 million daily users and 71% of them between 18 and 34, your business can’t afford to disregard Snapchat.
Let’s look at how SMM services can use Snapchat to engage customers.
Back Stage Passes
Who doesn’t want to get backstage at a concert? Your business’ customers are no different when it comes to your business.
Today’s businesses know that they must create a company that people not only trust to provide a product of service.
They need to love their brand.
With Snapchat you can take customers behind the scenes of your company.
Help them discover what you’re all about by showing them:
- How great your people are
- How great your customers are
- How you give back, supporting environmental/social awareness and change
- How you make the things they buy
- Special events
- New products
Make it feel special and exclusive. Get people excited about rallying around your brand and sharing with others.
Not So Hostile Takeover
Get influencers excited about your brand. They’re customers too. They like to share and like and be social.
Approach them directly. Make note of their responses to your campaigns. And then let them run with it.
Influencers often have a much larger social reach than you do.
SMM services strategies include getting influencers to notice your product/service to increase the impact of your Snapchat campaign exponentially.
User-Generated Content
Get your customers involved. Make your brand fun. Send them exclusive promos in exchange for creating content around your brand.
The type of content will depend on your brand, but could include:
- Their story
- Snaps of them using your product/service
- Fan art
- Short videos
Be creative. Get them excited. Reward them for their creativity and enthusiasm for your brand.
Showing Them How It’s Done
When you’re launching a new SKU, the unknown can be intimidating, especially if it’s a first of its kind on the market.
Feature employees and real customers using the product/service.
Create promo videos.
Get people talking about.
Show them how to use it.
Create a series to release systematically, so customers anticipate the next video.
Gain momentum through intrigue and revelations.
Leveraging the Uniqueness of the Platform
Snapchat isn’t Twitter. It’s not Instagram. Respect its unique identity and it will love you back.
You need to understand, for example,:
- The different features – Snapchat discover, geo-filters, custom profiles
- How the target is different – more men than women, younger population
- How different demographics use it – Babyboomers are less likely to view branded content. 31% of US users use it to be social with their friends. 41% follow celebrities.
Getting Social on SnapChat & SMM Services
The numbers don’t lie. Snapchat isn’t just for teens anymore. Your target customers are using it too.
Reach the right customers at the right time with Snapchat.
If you want to learn more about incorporating Snapchat or other SMM services into your strategy, reach out.
We’re here to help you get the most out of your marketing efforts.
