Social Media Marketing: How to Create to Ultimate Facebook Video Ad
Social Marketing: Create the Ultimate Facebook Video Ad
When it comes to social marketing, Facebook Ads are where it’s at right now.
Have you implemented social marketing into your business advertising plan?
There’s no question that social media is a phenomenon that has changed everything when it comes to how we communicate. And, using social marketing as a tool can make a huge difference is who can reach your business. Attracting customers and keeping them has become easier than ever (that is, if you know what you’re doing).
If social marketing ever seems daunting, don’t worry – it’s much easier than you think!
This post’s primary focus is going to be on creating the Ultimate Facebook Video Ads. Let’s get into it!
A Breakdown of Social Marketing
Social marketing (also known as social media marketing) is about boosting traffic to a website, especially business websites or online retailers.
Social marketing focuses on the customer before they become the customer. Programs and businesses that offer social media marketing services try to create content that attracts potential customers, makes them want to share that content across various forms of social media, and bring in customers and business.
It’s also been proven that people between the ages of 18 and 24 are 95% more likely to follow a brand if it is marketed via social networking.
This is why businesses opt to create Facebook pages and Twitter accounts to boost their visibility. Using social media platforms to get the attention of consumers is the way to go, and it is fairly easy to do.
An Excellent Facebook Video Ad
To get a better feel for what a fantastic Facebook video ad looks like, let’s check out a screen hot of this ad from Rue La La.
Why is this ad so perfect? Let’s break it down:
- The screen capture is on point and gives you a concrete idea of what you’re going to watch.
- The company is using Christmas and its relevancy to the time this video was posted to make it current and fashionable.
- They used a call to action.
You definitely should be creative and unique with your own Facebook ad and should not just make a cookie cutter copy of an impressive ad that you see. However, this ad is a good one to be inspired by.
Tips For The Small Business Owner’s Facebook Video Ads
There are a ton of tips and tricks for creating the best Facebook video ad and how to reach out to the right potential customers. Try out some of these tips to improve your Facebook video ad reach.
Quality From Beginning to End
Facebook video ads also autoplay. This means that you have only a handful of seconds of silent viewing to convince viewers to unmute the video and continue watching.
Avoid using logos or boring drawn-out introductions in your videos, as this will turn off viewers and lose their attention. Don’t be afraid to dive directly into the most exciting aspect of your business from the get-go– you’ll be thankful you did.
Use Facebook’s Ad Tools
Under the “Customize Columns” button on your Facebook business page, you can view video metrics via the Ads Reporting section. This handy little tool will show you how many video views you received past the first ten seconds of autoplay, and you can also check out how many view you got at different quartiles.
Offer Something To Your Viewers
When you put up an ad, you’re not just trying to get people to come to your business. You’re trying to get them to do something.
A call to action or an offer will project exactly what you want viewers to do. Encourage viewers to check out your business’ solution to a problem or a free offer with a purchase from your business.
This offer should excite and entice your potential customers. Be clear in what you want them to do, and don’t beat around the bush or use poorly-worded language.
Facebook Video Views Objective
This tool automatically analyzes your video and projects the kind of people who would enjoy it. This tool will also optimize the video to be shown to those projected potential customers.
This tool is useful because it increases your reach to consumers and makes your video ads more sufficient.
Track the links from your video using a UTM code (a source-tracking code that can be used with Google Analytics) to check if your video is convincing or enticing enough.
Educate and Entice
Just simply throwing video content out into the Facebook universe is poor marketing. Just because you are screaming through a megaphone doesn’t mean your potential customers will listen.
Create content that is educational, interesting, inspiring, and seductive.
Purchasing goods and services create an emotional response in human beings. Don’t be afraid to play around with emotional content that will get your potential customers invested in your product.
You surely don’t believe your business is just another run-of-the-mill business with nothing special going for it. Show off how unique your business is!
Your business is an extension of you and should also have a personality that makes it different from other business in that field.
Captions Are A Good Thing
Add closed captioning to your videos. Not everybody wants to open a loud video while they’re on the subway to work. This way, viewers can get the gist of your video without having to turn on the sound.
Simply select “Add Captions” when you upload your video, and Facebook will take care of the rest.
SEO Services, SEM Services, and SMM Services – Professionals Can Help You
Search engine marketing companies can help you build an audience and groom customers that will continue coming to your business to purchase your goods or services. They can also help you manage your Facebook video ads.
Reaching out is the most important step. Getting a consultation from a good social media marketing company can help a lot. Why not leave it to the pros?
Do you have any tips for boosting Facebook video ad views? We’d love to hear what you have to share. Tell us about your tips in the comments!