Outside of LinkedIn, over 60% of the heads of businesses have no social media presence at all.
While many heads of business might feel like they don’t have the time for social media, savvy business owners see a connection between social media and success. Even if you have a strong social media presence, your company’s efficiency can be stifled without social media management services.
Social media management ensures that you can map out a social media strategy without having to hover over your accounts every few hours. Management services ensure that your tweets and posts are perfectly timed, proofread, and approved by all parties before they hit your followers.
To save time and resources, consider how these 5 social media management services can help your business grow.
Marketing without monitoring data is like driving with your eyes closed. Everyone working in social media knows the power of data. Without good data monitor your posts and engagement, it would be nearly impossible to know how well your campaigns perform.
That’s where Hubspot comes in. By offering closed-loop reporting data, you can see which posts and channels are the ones that come back to you. Your leads and sales are the results you want to see. Using Hubspot’s reporting tools, you’ll be able to accurately calculate ROI on every promotion.
HootSuite is a great tool for juggling multiple accounts. This works well for entrepreneurs who are managing personal and business accounts all the way up to agencies that deal with hundreds.
Add accounts quickly and easily and schedule out all of your posts with simplicity. There’s a great training platform to help new hires get the most out of HootSuite.
Lots of companies need to share evergreen content to alert clients cyclical events and promotions. While other tools will post for you, MeetEdgar will reshare content automatically.
This will help to get traffic coming to you regularly. Remind long-time customers of their favorite services or sales and let new clients in on what customers have been coming to you for year after year.
Most companies have accounts on several social media platforms. When you share a promotion on Facebook, you might want to share a similar one or a truncated version on Instagram.
If This Then That automates the process where you set a trigger (Facebook post) which leads to an action (Instagram post). Experiment with what works for each platform and save your digital marketing gurus a whole lot of time using this tool.
Social media marketing is how you’ll get all new business in the near future, so make sure you’re everywhere your clients will be.
TweetDeck is a free tool that allows you to schedule content and follow multiple conversations. For companies that handle a variety of clients across a number of industries, this tool is a must-have.
Social Media Management Services Bring In Business
By serving your quality content to customers no matter what social media platform they use, you’ll cast a broad net while staying approachable. The future of marketing is on social media and if you’re not on the next channel that takes off, you could be left behind.
If you’re ready to start using social media tools for your business, contact us to get started.