It may not seem obvious at first glance, but there’s a lot of thought that goes into the choice of color when it comes to marketing and advertising.

Certain colors can evoke certain emotions. Others may be more likely to catch the eye of the consumer.

The type of color you choose for your business will depend on the industry that you work in.

But, regardless of whether your visuals are red, black, or blue, you’re going to want to use complementary colors.

Just like how we match the colors of our clothes, the visuals of your company’s website must match, as well.

Not sure where to begin? Read on to learn about online coloring coordination and how to optimize it for your business.

The Color Wheel

The color wheel is a tool that is used to separate colors into a spectrum in order to show their relationship with each other.

When it is split down the center from an angle, the left contains reds, yellows, and oranges. The right holds blues, greens, and purples.

From this point, the color wheel can be used to determine which colors go with each other, against each other, and how to use them together for your web design.

Warm and Cool

As previously mentioned, certain colors bring out certain feelings in people. This stems from how these colors are found in nature.

For example, warmer colors (red, yellow, and orange) are often associated with vibrancy or energy. Fire is a good natural example.

On the other side of the spectrum, cool colors like green and blue represent calmness and serenity.

Someone often feels this way when looking at a field of green grass or a clear blue sky.

Thus, you should coordinate warm and cool colors with what product or service your business provides.

If your company is centered around Motocross sportswear, you’ll definitely want to have some warm colors in your design to match the vibe of your industry.

Complementary Colors

Complementary colors are two colors that are opposite from each other on the spectrum. Red and green, for example, are complementary.

In your visual web design, you can go a long way by choosing a color and then a complementary color to sneak in there every now and then.

In the case of red and green, a green background with occasional red text can help the most important parts of your website copy stand out.

Analogous

Online coloring design doesn’t always have to include complementary colors. Analogous colors are those that are on the same side (warm or cool) of the spectrum.

If you want your website to have a feeling of professionalism and calmness, using only cool colors can help you establish this atmosphere.

Similarly, using only warm colors will give your business that energetic feel when consumers view your website.

Split-Complementary

But, there is also a way to incorporate complementary colors into your design even if your color choice is mostly warm or cool.

The split-complementary color scheme usually involves three total colors. Two are warm or cool, while the third is the opposite.

To put this into perspective, a website could be mostly blue and purple, but also have hints of yellow or orange.

This will help certain parts of your site stand out, and it is also visually appealing to your consumer.

Online Coloring Coordination is Vital

It may seem difficult to grasp at first, but it’s actually quite simple.

Using colors that go well with each other can mean the difference between good and poor online visuals.

Website design is so important, in fact, that many companies offer services to help other businesses with it.

For more tips on how to be successful online, check out our blog.