Web Design Services that Spark Conversions
Web Design Services that Spark Conversions
You know that your website needs to convert – but which web design services actually lead to those conversions? You can find your answers here.
Is your web design bringing in new customers? Or, is it pushing people to click away from your site?
The average conversion rate for e-commerce businesses in 2015 was 1.4%.
And since your conversion rate will never reach 100%, there is always room for improvement – and that starts with your web design.
Be wary. Beauty isn’t everything. Your website should be easy to read, easy to navigate, coordinated, and without broken links. A great experience will increase chances for better conversion and retention.
Just like your business, your website represents you. A sloppy, unorganized, and mistake-ridden website reflects the same upon your personality (and possibly your reputation). At the very least, it’s assumed you aren’t savvy technology and they never visit your website again.
It’s difficult to draw people in and convince them to buy products and services, but the task gets easier with professional web design services.
Check out some of our tips for better web design to spark conversions:
This isn’t the dawn of the internet. Online sales aren’t just for desktop and laptop computers anymore.
About 45% of all e-commerce sales will be conducted on smartphones or tablets by 2020.
If you weren’t convinced before, now you should understand the impending boom of mobile-friendly sales. Premiere web design services will include this whenever you upgrade your website.
The customer’s ultimate goal is to gain value. Your ultimate goal is to engage them. Whether it’s a pop-up or a simple box to fill out information, provide a place on every page to encourage people to sign-up or learn more information.
These opportunities are used to grow e-mail lists, enroll services, or retain a consultation. A pop-up on every page is annoying and tacky – a subtle box at the bottom of each page that affords people a chance (or second chance) to offer their personal contact information isn’t intrusive.
A simple sidebar on all the pages with contact information can help persuade someone to call or email. (It’s also just a convenient addition.)
Web Design Uniformity
We hinted at this in the introduction. If your homepage is the only page with the best information and the coolest design, you may be disappointed in your conversion rates. It’s comparable to seeing a great movie trailer, but the movie itself is awful.
Providing a well-placed landing page and theme for all the pages keeps uniformity and makes the experience more enjoyable for everyone.
For smaller businesses, customer service and responsiveness are key elements to success. A lot of your competition is bigger and possibly well funded.
Professional photography and videography in your web design services can balance the power of persuasion.
Taking pictures with an iPhone isn’t going to work. Draw the audience with a quality background image to text that you want them to read.
CTA (Call-to-Action) Buttons
Did you know the color, font, size, and placement of these buttons can be the biggest factor in conversion?
It’s important that people can find, see, and understand all buttons on your website. Attract their eyes and you’ll see those conversion rates climb.
If only everything was solved by that big red Easy Button…
Ask yourself these questions:
- Does my web design enhance their experience?
- Am I requiring too much work on my subscription boxes?
- Do my eyes hurt looking at the website?
There’s plenty more you can ask, but these are some questions to ponder.
Sometimes a website is frustrating, and a person will give up and call. Now, you have a frustrated and mad customer on the phone. Don’t create a Rubik’s cube for them to solve.
One of the biggest reasons subscription boxes are ignored is because there’s too much work. A customer is more likely to fill out a first name and email than three pages of personal information.
No one wants to stare at a screen of bright yellow or strain at a black hole with text. Create text and colors that are easy on the eyes.
Too much empty space on a resume never looks pleasing to hiring managers.
Too much text on a website looks overwhelming to everyone. A waterfall of text and images can appear crowded.
Like dead air during a cooking or talk show, appropriately using empty space looks more professional and encourages engagement.
Cheap and amateur web design services will try and shove as much information on to the page giving your eyes no rest.
The about page should clearly describe the products, services, and goals of the company.
Additionally, use this page to help sell and advertise.
First, inform the customer. Second, it’s time to start selling yourself. Placing contact information or a link to your Contact page also helps with conversion.
A good rule to remember – always give value to the reader on every page. Don’t waste your their time or yours.
The first handshake sets the tempo for any business meeting. Usually, it means making a great first impression.
Anytime someone visits the website, it’s your first handshake with them. Since you can’t physically greet them by the hand, your site does the work for you. Making a first impression is more than important than you think.
- Explain your business
- Provide incentive for joining or buying
- Show where someone can receive support or help
These three things should always be a part of the first impression. What information are you giving?
Are You Looking for Web Design Services?
All of these tips and ideas are based around how web design improves conversions. Depending on your business and website, anything from odd buttons to cool images can contribute.
There is not a magic formula or common web design used to increase or ignite your conversion.
A lot of websites have the same look and feel, and people notice and feel cheated. The popular trend today is to have a unique experience – be different!
Your decision to improve your web design will shape the future of your business. Your conversion will improve and engagement will increase.
Choosing to perform web design on your own is an intimidating and sophisticated task. You want your website professionally designed but with a personal and unique touch. We can help you with all your web design services.
Sometimes it’s best to leave these things to the experts. Let us implement all of our strategies to spark conversion on your website.