Link Clean-up
If disavow submissions and reconsideration requests are the vehicles through which site owners communicate their grievances to Google, backlink cleanup is the work that gets everything done. SEO 101 is all about building links that add value to a website’s authority and credibility. But, as time goes by, some of the links lose their juice, and become liabilities.
Making sure that links keep giving sites what they need is one of the basic responsibilities of SEO. The only time this service poses a challenge to webmasters is when browsers roll-out an update that saps the power from active links. This was most apparent during the rampage of the Panda and Penguin updates. Fortunately, the clients that worked with RedBox SEM didn’t get hit too badly when these two first appeared on the scene, and were able to avoid the worst of their effects.
Our team was able to accomplish this by simply putting our ears to the ground, and make the moves that we felt were the best calls for each of our clients. Search engines don’t just launch updates whenever they feel like it, there’s a a lot of discussion and testing before any algorithm change reaches the Internet. All we had to do was listen to everything that was said, conduct back-link analysis and clean up wherever necessary. It was good practice for us to develop the skills we possess today.
Now, the clients that work with us can enjoy the benefits of all those past challenges by getting the quality results that we deliver on a regular basis. Every member of our team keeps up to date with the latest developments and news within the industry – especially the ones coming from Google – and make the necessary recommendations for adjustments. Our ability to anticipate any major changes lurking in the near future is your best bet to prevent suffering from getting hit with penalties when those changes come.
You can trust us to deliver regular reports regarding the status of your backlink cleanup, and keep you in the loop about the health of the campaign. Contact us today to get more information on this, as well as our other services.
